Dealer Auction – the digital wholesale marketplace – has launched a promotion aimed at encouraging independent dealers to sell stock through the platform.
Qualifying dealers can now try the platform for 90 days subscription free and without commitment, plus all fees for their first sale are waived. Dealers going on to sign up for a subscription will get their first sale of each month free, giving them a saving of up to £600 over a year.
Le Etta Pearce, Dealer Auction’s CEO said: “Dealer Auction is best known as a platform that connects franchised dealer stock to buyers, but in fact, the platform is open to dealers of all sizes. We opened the platform for independent dealers to sell last year and have been delighted with the response. Independents have helped swell the volume of stock available on the platform and the feedback from buyers has been really positive. They’re finding quality stock that’s well described, sensibly priced, available immediately, and with buyer fees that are a fraction of those found in the traditional auction channels.
“Those selling tell us they value the speed of sale Dealer Auction offers. On average, it takes just 2.9 days for our customers to sell a vehicle. That means dealers stay ahead of depreciation losses, get cash back into their pockets faster, and quickly free up space for more profitable retail stock. Vehicles also achieve up to 6% more through our platform than traditional remarketing routes.
“We want more independent dealers to list their vehicles on the platform and to experience the benefits for themselves, but understand that for some, it can feel like a leap of faith. So, we’re removing the barriers in our control to encourage more vehicles onto the platform. Three months gives them a chance to really get to grips with how the platform works and allows them to see the additional profit it brings.”
The 90-day free trial is open to all independent dealers who are new to the platform.
